10 Logo Designing Tips for Logo Designer
To
making a Logo Design, there is many things to consider. There are many things
to selecting colours, fonts, and shapes. To help you through the process — and
create a standout identity for your business. There are many designers skip
many things before creating any identity. It is not necessary to input may
things in one logo, a simple logo can say many things and can exist for long. I
come with 10 such point which should consider before making a logo.
1. Create so it can work.
logo is complete
when it works. we designers are not artists, maybe we can’t create something
beautiful, but we have to design logos that work. Those are memorable,
recognizable, functional to the project: these for me are the characteristics
that make a logo great.
2. Make it timeless.
A brand is the
emotional and collective space your organization holds within your audience’s
mind. The logo is merely a spoke in a larger wheel and acts as a springboard to
a larger brand story and richer brand experience.There are four key
qualities to a great logo:
- Simple: Great logos
are iconic, timeless and the hub from which your other brand elements are built
from.
- Memorable: All great
logos are instantly recognizable and memorable.
- Relevant: It isn’t the
logo doing all the legwork — it is the images, ideas, color, type, and
expression of that logo and with the logo that becomes the associations in your
audience’s mind.·
- Scalable: The best
logos are easily scalable, meaning they look great no matter their size.
3. Create a story to convey a feeling.
The best logos
tell a story and convey a feeling. Whenever we develop an identity, we start
with deep discovery and brand positioning, and our identity work is rooted in
that strategy work. We also make sure that we develop logos with context in
mind: where will it live?
What products will
it need to be applied to? How will the client use it? It means the finished
product is never a surprise to the client and feels like the living, visual
version of their brand story.
4. Identify the target audience.
The best branding
connects to the most specific target market possible — not everyone. A highly
focused visual directed at that target will connect the brand to the audience.The message,
channel, and tone should all be based on traits of the best target demographic
for that business. Focus on who you’re attracting, not your own personal style
or taste. Take yourself out of the design.
5. Conversation.
A good logo has to
have something for those who see and those who look.In other words: It must
respond to the most basic of needs like recognizability, and the interpretation
of the simple idea attached to the product, or venture, it represents. But
there’s another level to those who actually look at things. There has to be
visual poetry— it must spark conversations and stories.
6.
Take third opinion.
When you’re in the
process of creating a logo, it’s possible that you may miss some important
details. Always have a second pair of eyes to identify things that you might
have overlooked.Once you have your logo design concept, always make the time to
check if there are any hidden words, meanings, or even cultural
misunderstandings. You don’t want to end up in someone’s ‘logo fails’ list. Try
to find people (preferably from your industry) and ask them for feedback.
7. Avoid generic Fonts
If I had to
provide a single most important tip in designing a logo, it would be to avoid
common typefaces.While this may be
obvious to most designers, it’s not apparent to many companies and
organizations. Unique typography in logo design is an extremely simple way to
look professional.
8. Feel perception.
A good logo needs
to give a strong impression of what your company is about, it needs to create a
positive perception of your company’s purpose quickly to your target audience.A good logo should
also be extendable, it needs to easily apply to any and all touchpoints of your
brand, content, website, social, email, packaging etc.
9. logo should be
scalable.
Your logo should
communicate your brand’s personality, values, and tone through its style,
concept, and color choices. With that in mind, something that often gets
overlooked is how it will scale.Ensure your logo is
a vector of the highest resolution quality and is able to scale and be easily
identifiable and memorable.
10. Easy to the eye.
Great logo design
is all about simplicity. It needs to be memorable and still be easy on the eye.
It needs to tell the viewer in a single image what your company, business, or
service is all about.