how to win a logo concept

Winning a logo concept involves a combination of creativity, understanding the client's needs, and effective communication. Some contests will demand certain qualities and features that are a natural match for your talents, while others might not. Signing up, creating a design, and submitting it to a competition that doesn’t want your creations could be a massive waste of your time and talent.

Instead, before signing up, take a moment and assess your strengths.
Are you better at creating cleaner corporate-style logos? Or is your skill naturally directed at more gritty and unofficial designs?

Understanding your strengths, weaknesses, and passions will allow you to determine the best contests to enter. Then, you can direct your energy more efficiently and confidently knowing that the odds are much more stacked in your favor. Here are some steps to increase your chances of creating a winning logo concept:

1. Understand the Client's Business:

   • Research the client's business, industry, and target audience.
   • Understand the client's values, mission, and unique selling points.
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2. Client Consultation:

   • Have a thorough discussion with the client to understand their vision, preferences, and any specific elements they want in the logo.
   • Ask about competitors' logos to avoid similarities.
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3. Research and Inspiration:

   • Explore design trends and styles relevant to the client's industry.
   • Look for inspiration in art, nature, or other unrelated fields for unique ideas.
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4. Brainstorming:

   • Generate a variety of ideas on paper or digitally.
   • Experiment with different concepts, fonts, colors, and symbols.
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5. Simplicity and Versatility:

   • Aim for a simple and memorable design that works well in various sizes and mediums.
   • Ensure the logo is versatile and looks good in both color and black-and-white.
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6. Unique Concept:

   • Strive for a distinctive and original concept.
   • Avoid clichés and overused design elements.
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7. Typography:

   • If using text, choose a font that complements the overall design and reflects the brand's personality.
   • Ensure readability, especially in smaller sizes.
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8. Color Palette:

   • Select a color scheme that resonates with the brand and its target audience.
   • Consider the psychological impact of colors.
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9. Feedback and Revisions:

   • Present initial concepts to the client and gather feedback.
   • Be open to revisions and collaborate with the client to refine the design.
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10. Presentation:

    • Showcase your logo concepts professionally, explaining the reasoning behind each element.
    • Create mockups to help the client visualize the logo in real-world applications.
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11. Legal Considerations:

    • Ensure your design is original and doesn't infringe on existing trademarks.
    • Discuss copyright and ownership with the client.
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12. Responsive to Feedback:

    • Be receptive to feedback and willing to make adjustments based on the client's preferences.
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13. Professionalism:

• Demonstrate professionalism in all communications and deliverables.
• Meet deadlines and provide a polished final product.
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Remember, winning a logo concept involves a combination of creative skills, effective communication, and a keen understanding of the client's needs. Regularly communicate with the client throughout the process to ensure you are on the right track and can make any necessary adjustments. 

10 Logo Designing Tips for Logo Designer

To making a Logo Design, there is many things to consider. There are many things to selecting colours, fonts, and shapes. To help you through the process — and create a standout identity for your business. There are many designers skip many things before creating any identity. It is not necessary to input may things in one logo, a simple logo can say many things and can exist for long. I come with 10 such point which should consider before making a logo.

1. Create so it can work.

logo is complete when it works. we designers are not artists, maybe we can’t create something beautiful, but we have to design logos that work. Those are memorable, recognizable, functional to the project: these for me are the characteristics that make a logo great.

 

2. Make it timeless.

 

A brand is the emotional and collective space your organization holds within your audience’s mind. The logo is merely a spoke in a larger wheel and acts as a springboard to a larger brand story and richer brand experience.There are four key qualities to a great logo:

•         Simple: Great logos are iconic, timeless and the hub from which your other brand elements are built from.
•     Memorable: All great logos are instantly recognizable and memorable.
•     Relevant: It isn’t the logo doing all the legwork — it is the images, ideas,  color, type, and expression of that logo and with the logo that becomes the associations in your audience’s mind.·         
•      Scalable: The best logos are easily scalable, meaning they look great no matter their size.

 3. Create a story to convey a feeling.

The best logos tell a story and convey a feeling. Whenever we develop an identity, we start with deep discovery and brand positioning, and our identity work is rooted in that strategy work. We also make sure that we develop logos with context in mind: where will it live?

What products will it need to be applied to? How will the client use it? It means the finished product is never a surprise to the client and feels like the living, visual version of their brand story.

4. Identify the target audience.

The best branding connects to the most specific target market possible — not everyone. A highly focused visual directed at that target will connect the brand to the audience.The message, channel, and tone should all be based on traits of the best target demographic for that business. Focus on who you’re attracting, not your own personal style or taste. Take yourself out of the design.

 5. Conversation.

A good logo has to have something for those who see and those who look.In other words: It must respond to the most basic of needs like recognizability, and the interpretation of the simple idea attached to the product, or venture, it represents. But there’s another level to those who actually look at things. There has to be visual poetry— it must spark conversations and stories.

6. Take third opinion.

When you’re in the process of creating a logo, it’s possible that you may miss some important details. Always have a second pair of eyes to identify things that you might have overlooked.Once you have your logo design concept, always make the time to check if there are any hidden words, meanings, or even cultural misunderstandings. You don’t want to end up in someone’s ‘logo fails’ list. Try to find people (preferably from your industry) and ask them for feedback.

7. Avoid generic Fonts

If I had to provide a single most important tip in designing a logo, it would be to avoid common typefaces.While this may be obvious to most designers, it’s not apparent to many companies and organizations. Unique typography in logo design is an extremely simple way to look professional.

8. Feel perception.

A good logo needs to give a strong impression of what your company is about, it needs to create a positive perception of your company’s purpose quickly to your target audience.A good logo should also be extendable, it needs to easily apply to any and all touchpoints of your brand, content, website, social, email, packaging etc.

 9. logo should be scalable.

Your logo should communicate your brand’s personality, values, and tone through its style, concept, and color choices. With that in mind, something that often gets overlooked is how it will scale.Ensure your logo is a vector of the highest resolution quality and is able to scale and be easily identifiable and memorable.

10. Easy to the eye.

Great logo design is all about simplicity. It needs to be memorable and still be easy on the eye. It needs to tell the viewer in a single image what your company, business, or service is all about.

 

 

10 unique logo design

 

12 Creative logo design in adobe illustrator.